Social Media Specialist

About the job

Gently is a personal care brand for babies and kids that brings gentle formula, good efficacy, and promotes a health-conscious lifestyle. Gently’s mission is to help mothers to take care of their loved ones with the best solutions so that they can build healthy and happy families.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Minimum of 3 year of experience in social media management.
  • Have experience in Personal Care or Skincare industry is a must.
  • Demonstrated understanding of social media platforms and trends.
  • Strong written and verbal communication skills.
  • Creativity and ability to think outside the box to create compelling content.
  • Familiarity with social media analytics tools.
  • Willing to be placed in BSD, Tangerang Selatan (Full WFO)

Job description:

  • Develop and execute weekly content plans across all social media platforms
  • Optimise Gently’s social media presence to enhance engagement and reach
  • Direct the daily creation of diverse content, including engaging videos, and compelling copywriting
  • Collaborate closely with creative designers to ensure visually stunning and informative content
  • Monitor social media channels for trends, opportunities, and user interactions.
  • Collaborate with the marketing team to align social media efforts with overall marketing goals.

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